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Sales and Marketing Report |
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FREE valuable information on increasing revenues for executives at small to midsized companies ($14.95 value).
“The Dirty Dozen: Twelve Reasons Why Sales And Marketing Efforts Fail”
Discover the most common mistakes companies make in their efforts to grow revenues and what YOU can do about them – in my FREE 20-page report.
Thursday 10:03 AM
Dear Business Owner, CEO or Sales/Marketing Executive:
My name is Allen Oelschlaeger and I’m a sales and marketing executive with over 25 years of experience with Fortune 500 companies, small-to-midsize companies and start-ups – both as an employee and as a consultant.
Through all this experience, I discovered this sad reality:
Companies rarely realize their full sales and marketing potential – and the reasons why are mostly the same.
That’s right.
It has been my experience that most companies have an enormous untapped potential for growth, but a common set of mistakes hold them back from realizing it.
And, for a whole bunch of reasons, these mistakes just continue – on and on – without being successfully addressed.
Well, that’s why I wrote this report.
I believed I had some unique insight into this problem and thought, if I shared it in a report, that maybe I could help companies quit making these almost universally-occurring sales and marketing mistakes.
Let me briefly introduce myself
As I said above, I have an exceptionally broad base of experience with companies of all sizes and in all types of jobs. Although my primary functional emphasis has been in sales and marketing, I also have a strong background in product development, strategic planning, intellectual property management and business financing.
During the last 25+ years, I’ve:
It’s this broad experience and education that caused me to think I had some information to share that, otherwise, just wasn’t available.
I had identified what I thought were the “Twelve Reasons Why Sales and Marketing Efforts Fail” and felt it was important to share them with others.
This report is the result.
I’ve had 25+ years of frustration with the efficiency and effectiveness of the sales and marketing function
My guess is that your experience has been the same as mine. People are hired and money is spent. But the return on investment just doesn’t match up.
Why is this so common?
Well I believe there are three primary reasons:
See, most sales and marketing education comes from college classes and textbooks, popular business books, business and marketing seminars and advertising agencies – all which are primarily focused on meeting educational needs of the largest corporations who have millions (some times, billions) of dollars to spend on image advertising, sophisticated market research, and elaborate sales management systems.
The problem is that the methods that work when you have substantial resources to invest have NO chance of working when the available funds are far less – which is the situation in this country for 99% of companies.
Also, a lot of this education is provided by academics or lifelong consultants who have never run a business – so the practicality of their teachings is often lacking.
For whatever reason, few business executives have a crisp, clear definition of how the Sales and Marketing departments should get their jobs done.
Everyone seems to know exactly what Manufacturing and Accounting do, but somehow this reality doesn’t extend to Sales and Marketing.
Technology has improved almost every other aspect of business, but it’s not being used or is being used improperly in the sales and marketing area.
This is generally true despite the recent advances in automation, computers and the Internet which can enable dramatic enhancements to the efficiency and cost-effectiveness of sales and marketing programs – possibly greater than what’s been experienced by other business functions.
Whether these are the reasons or there are others, the truth remains: the sales and marketing function is generally not as efficient or effective as it should be – and that’s caused me A LOT of frustration over the years.
And, again, my guess is that this has caused you a lot of frustration also - which is why I encourage you to order my report.
In it I share what I believe are the twelve most common mistakes companies make in their efforts to grow revenues.
When I look back over all of my education and experience in multiple companies, I’m reminded of what one of my mentors told me early in my career:
“When you move from company to company, you’re going to find that nothing changes but the part numbers. The challenges will remain amazingly similar.”
Well, in my experience, he was certainly right with sales and marketing!
Although the part numbers are different among companies, I’ve found the “Twelve Reasons Why Sales and Marketing Efforts Fail” are pretty darn universal.
Best Regards,
Allen Oelschlaeger
P.S. I truly believe that my Sales/Marketing Report is the most valuable 20 pages available on the topic of sales and marketing. As a fellow business person, interested in your success, I really encourage you to get your free copy.
To get your FREE copy of my report CLICK HERE
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